Vishal Retail, VRL is open for subscription with an initial public offering, IPO of equity shares aggregating Rs 110 crore.
The price band for the 100% book built issue has been fixed between Rs 230 - Rs 270 per equity share of Rs 10 each. The issue closes on June 13.
Sharekhan report on Vishal Retail IPO:
Company background
As of April 30, 2007, VRL has been operating 50 retail stores, including two stores that are operated by franchisees. These 50 stores are spread over about 1,282,000 square feet and located in 18 states across India.
VRL started as a retailer of ready-made apparels in Kolkata in 2001. In 2003, it acquired the manufacturing facilities of Vishal Fashions Private and M/s Vishal Apparels. Subsequently, with the evolution of the retail industry in India and the change in consumer aspirations, the company diversified its portfolio of offerings to include other retail goods. Currently, it sells ready-made apparels, and a wide range of household merchandise and other consumer goods such as footwear, toys, watches, toiletries, grocery items, sports items, crockery, gift and novelties.
Key positives
Targeting the tier-II and tier-III cities
The company is increasing its geographical presence in tier-II and tier-III cities where the major retail giants are neither present nor have any intention of going in the near term. This eliminates competition for VRL and enables it to capture market share in locations where a majority of its target customers are located.
Focusing on middle class group
The company believes in the concept of "value retailing", targeting the middle-income and lower middle-income groups, which constitute the majority of the population in India. It sells a vast range of merchandise across apparels and accessories, fast moving consumer products, food products and consumer durables with over 74,000 stock keeping units.
Backward integration to help reduce costs
In order to reduce costs and take advantage of economies of scale VRL has embarked on backward integration of its products. It has an apparel manufacturing plant located at Gurgaon, Haryana. For ensuring efficiency in the supply chain, it has set up seven regional distribution centres located around Kolkata (West Bengal), Thane (Maharashtra), Jaipur (Rajasthan), Ghaziabad (Uttar Pradesh), Ludhiana (Punjab), Gurgaon (Haryana) and Delhi.
These distribution centres spread over - 4,71,426 square feet - give a proper back-up and facilitate replenishment in a shorter time period. It also has an in-house fleet of 41 trucks which helps it to transport and deliver its products in a cost and time efficient manner.
Key negatives
Competition
The Indian retail industry is highly competitive. Competition is characterised by many factors, including assortment, advertising, price, quality, service, location, reputation, and the availability of credit and retail space. VRL also faces competition from the other retail formats including Internet sales, door-to door sales and the sale of household products directly from home.
Negative cash flows in recent fiscals
VRL has had negative cash flows for the last three years and in FY2007 its inventory piled up significantly. As per the management, the shifting of the management information system to the SAP ERP system has resulted in delayed and improper receipt of critical sales data which has led to some inventory build-up to overcome the replenishment requirements of the stores.
Closure of stores
During FY2007 VRL opened 27 stores, shifted one store and closed down three stores. In FY2006 it had opened 11 stores and closed down one store whereas in FY2005 it had opened four stores and closed down two stores. Further, in FY2003 it had opened seven stores and closed down five stores.
Valuations
VRL offers its share in a price band of Rs 230-270, which leads to a market capitalisation of Rs 600 crore (at the higher band of Rs 270). The FY2007 earnings per share works out to Rs 11 on the post-issue equity capital. At Rs 270, the stock is trading at 25x FY2007 earnings and the valuation is reasonable when compared with its peers.
Given the fact that foreign investment is not permitted in domestic initial public offerings, the expected buying interest from foreign investors post-issue could be a trigger for the stock.